Here are the top 7 reasons to hire Don Powell as your internet consultant in 2012
These points apply to small businesses, large corporations, municipalities, non-profits and religious organizations. I use “business” to describe them all.
1. Strategic Website Review
How long has your website been sitting without updates and upgrades? An old stale website says much about your business. A strategic website review incorporates an evaluation of your business’s core mission, and a review of your clients & prospects. This is to insure your website serves in a way that makes sense and gets results. Since your website is the most important and authoritative document about your business it should play a strategic role in your online presence.
2. Social Media Strategy
Having a facebook is not a strategy. All to often businesses end up using their social media as another platitude rich advertisement platform, or as a customer service portal. Neither will generate the buzz you seek or deserve. I will help create an effective social media strategy that your team can own and operate, or my team can be your Community Manager and operate your social media on your behalf.
3. Growing your Internet Footprint
Regular expansion of inbound links, citations and reviews will leave your competitors in the dust. This is the elusive magic sauce, but it must be done using “whitehat” techniques. All too often well intentioned Internet marketers engage in practices that are harmful due to inadvertent “blackhat” techniques. As your internet consultant I will make sure your Internet footprint is a state of perpetual growth using safe Google safe practices.
4. Statistical and Operational Review
An effective forward thinking strategy or practice involving the Internet must include complete understanding of the past and command present in terms of your website server statistics, social media mentions, and overall business history. My research and analysis tools often uncover nuggets of gold presenting opportunities which have been hiding in plain sight if you only knew how to find them. I also often uncover problems, inaccuracies and errors that sometimes are inhibiting your business in ways you never knew.
5. Social Media Monitoring
Knowing what’s being said about you and your business in social media is very important. A negative review left without rebuttal or response will fester like an infected wound, and glowing happy mentions are opportunities not to be ignored. As your Internet consultant or community manager I will make sure problems and opportunities are addressed immediately.
6. Mobile Implementation
The growing use of smart-phones and tablets (I-Pads) have reached the level where most businesses and organizations should have a mobile application serving up their web content. This applies to both B2B and B2C business environments. I understand the technical requirements and possess the skills to implement a mobile friendly version of your website.
7. We are Team Players
You may have a good relationship with your digital vendors, or employ in-house personnel to manage your website, digital marketing and social media. Having an outside expert come in and evaluate their job performance and critique their work can be a recipe for trouble. My approach is to engage and support your team, to empower them with new information and techniques to help them be more effective. If they are truly deficient beyond reasonable measure, I will subtly report this back to the executive (he or she who hired me).