As your internet consultant I achieve results by solving problems, exploiting opportunities, and usually both.

Let’s develop your Internet footprint so all of the elements work together in synergy,  thus achieving ongoing results and perpetual growth. Important areas of focus include:

• Your digital-internet footprint (it’s size and shape is critical)
• Mobile responsiveness (you domain performing on mobile devices)
• Social Media (how to deploy G+, Facebook, Twitter, LinkedIn, etc.)
• Your primary & secondary keyword matrix (there is a science to it!)
• SEO (Search Engine Optimization)
• Local Search (ranking on Google & Bing maps)
• Growing reviews (the secret sauce)
• Technology selection (web & email tech, server side and local)
• WordPress or Drupal, and why! (selecting the right platform)
• BlackHat vs. WhiteHat (even the good guys make costly mistakes)
• Pay-Per-Click (do you know how much you’re really paying per click?)
• Social Media Marketing (yes, it works!)
• Server logs and statistical analysis (a wealth of info often overlooked)
• Reputation monitoring (know what they’re saying about your brand?)
• Eval & training your in-house team (getting a second opinion)
• Ecommerce (is a 24/7 Internet storefront right for you?)
• Copy writing (unique & relevant copy for your Internet Footprint)
• Search engine warfare (winning in an extreme competitive situation)
• Avoiding costly mistakes (link farms, shills, and the Sand Box)
• Technology for your non-profit (using civiCRM to grow your org.)

Optimizing any one of these can make a big difference, but imagine if this whole list was functioning optimally for your business, organization or municipality? Take the first step to getting results. Request a contact, or fill out my needs analysis form. Let’s purposefully design your internet footprint to achieve lasting and growing results.

Written by Don Powell

While traditional SEO remains important, we need to look beyond to a much broader perspective I call your Internet footprint. As your consultant or service provider, I will make sure your website is incredibly on site optimized, as well as part of your overall synergistic strategy. I will show you how to set in place a policy of building good quality inbound links and citations creating powerful and winning search optimization strategy.

Mobile responsive is represented by a website that rearranges itself based on the particular device that is viewing it. This is somewhat different than a plugin or separate application that serves up a scaled down or redesigned version of the website’s content. For example, have a look at this website on your mobile device. Notice how the content is the same as seen on a desktop computer, except it is just presented in a more useful layout with the same graphics re-sized to fit proportionally.

With a mobile responsive website, you get to retain your branding and graphics. And you only need one version of your website sitting on the server serving up your content to what ever device comes calling.

Not every application or need is best served by a mobile responsive website. Some have special needs where a plugin or custom app is the perfect choice. Your Internet Consultant (that’s me) will evaluate your needs and help select the right method to serve up your important content to the growing mobile market.

Request a contact, or get started on your needs analysis form today!

Is isn’t long before the accumulation of all this unique identifying information begins to form what I refer to as your Internet Footprint. With a little forethought and strategy this footprint can exist with purpose and have a significant effect on search, social media, local search and more.

One of things Google does very well is to aggregate data from many sources. As you internet consultant I will help to craft a policy and process with specific attention to the size, shape and content of your Internet footprint. This is an important foundation in achieving your goals and intentions with your Internet efforts.

Google is not the only reason we care about your Internet footprint. Other information gatherers in both the commercial and government sectors are gathering data about you and your business. So weather we know it or not, regardless if we like it or not, out internet footprint will continue to grow as long as there is an Internet.

I advise and consult on how to turn your Internet footprint into an asset, and get lasting benefits from it’s purposeful and strategic design.

These points apply to small businesses, large corporations, municipalities, non-profits and religious organizations. I use “business” to describe them all.



1. Strategic Website Review
How long has your website been sitting without updates and upgrades? An old stale website says much about your business. A strategic website review incorporates an evaluation of your business’s core mission, and a review of your clients & prospects. This is to insure your website serves in a way that makes sense and gets results. Since your website is the most important and authoritative document about your business it should play a strategic role in your online presence.

2. Social Media Strategy
Having a facebook is not a strategy. All to often businesses end up using their social media as another platitude rich advertisement platform, or as a customer service portal. Neither will generate the buzz you seek or deserve. I will help create an effective social media strategy that your team can own and operate, or my team can be your Community Manager and operate your social media on your behalf.

3. Growing your Internet Footprint
Regular expansion of inbound links, citations and reviews will leave your competitors in the dust. This is the elusive magic sauce, but it must be done using “whitehat” techniques. All too often well intentioned Internet marketers engage in practices that are harmful due to inadvertent “blackhat” techniques. As your internet consultant I will make sure your Internet footprint is a state of perpetual growth using safe Google safe practices.

4. Statistical and Operational Review
An effective forward thinking strategy or practice involving the Internet must include complete understanding of your digital history and command of the present in terms of your website server statistics, social media mentions, and overall business history. My research and analysis tools often uncover nuggets of gold presenting opportunities which have been hiding in plain sight if you only knew how to find them. I also often uncover problems, inaccuracies and errors that sometimes are inhibiting your business in ways you never knew.

5. Social Media Monitoring
Knowing what’s being said about you and your business in social media is very important. A negative review left without rebuttal or response will fester like an infected wound, and glowing happy mentions are opportunities not to be ignored. As your Internet consultant or Community Manager I will make sure problems and opportunities are addressed immediately.

6. Mobile Implementation
The growing use of smart-phones and tablets (I-Pads) have reached the level where most businesses and organizations should have a mobile application serving up their web content. This applies to both B2B and B2C business environments. I understand the technical requirements and possess the skills to implement a mobile friendly version of your website.

7. We are Team Players
You may have a good relationship with your digital vendors, or employ in-house personnel to manage your website, digital marketing and social media. Having an outside expert come in and evaluate their job performance and critique their work can be a recipe for trouble. My approach is to engage and support your team, to empower them with new information and techniques to help them be more effective. If they are truly deficient beyond reasonable measure, I will subtly report this back to the executive (he or she who hired me).

8. Accurate Google Ranking Analysis and Monitoring
Just because you see your website ranking well doesn’t mean everybody else sees the same results. The fact is that Google serves up customized results, and your searching history will effect the results you see. I will give you an truly unbiased appraisal, and set up ongoing monitoring with accurate results.
Written by Don Powell