Internet consultant in SEO, local search, social media, WordPress and civiCRM.

Your internet footprint

Internet footprint: Every place where your website address, business name & address, phone, email and several other unique identifiers exist and can be found and indexed by major search engine spiders. This includes content throughout most of your social media spaces.

Is isn’t long before the accumulation of all this unique identifying information begins to form what I refer to as your Internet Footprint. With a little forethought and strategy this footprint can exist with purpose and have a significant effect on search, social media, local search, branding and more.

One of things Google does very well is to aggregate data from many sources. As you internet consultant I will help to craft a strategy with specific attention to the size, shape and content of your Internet footprint. This is an important foundation in achieving your goals and intentions with your Internet efforts.

Google is not the only reason we care about your Internet footprint. Other information gatherers in both the commercial and government sectors are gathering data about you and your business. So whether we know it or not, regardless if we like it or not, our internet footprint will continue to grow as long as there is an Internet.

Your Internet footprint can work against you too. Many Internet marketing, SEO and reputation management firms use aggressive tactics which ultimately lead to a spammy looking footprint. Growing too fast, use of link farms, and other Black-Hat techniques can severely damage your presence in the eyes of Google, Bing and Yahoo.

If you don’t have a regular attention paid to your presence online, you could be suffering from negative reviews and not know about it. Regardless of how much effort you place in customer service and quality of products or services, someone could write a negative review(s).

I advise and consult on how to turn your Internet footprint into an asset, and get lasting benefits from it’s purposeful and strategic design.

Here are the top 9 reasons to hire Don Powell as your internet consultant in 2015 These points apply to small businesses, professional practices, large corporations, municipalities, non-profits and religious organizations. I use “business” to describe them all. 1. Mobile Responsive Upgrade New for 2015 is the need to upgrade to a mobile responsive website. […]

All too often I see businesses and organizations set up their Facebook page and Twitter account, recruit some friends and contacts, and put some links on their website. Sometimes they advertise these new social media spaces on banners, business cards, and more. Unfortunately, most owners and administrators have no idea what to do next. Some […]

Search Engine Optimization (SEO) is a term that was once used to describe something done to your website (on site). While on site SEO remains an important part of your ranking scores, there are many other things that go into the modern ranking given by Google, Bing, etc. These other factors include inbound links, but […]

With the huge growth in Internet access by mobile devices, businesses must consider how they are being seen and interacted with across many platforms. Website developers have to change the way they are thinking, and start developing for the mobile device first. Mobile responsive is represented by a website that rearranges itself based on the […]

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