Internet consultant in SEO, local search, social media, WordPress and civiCRM.

What an internet consultant does for your business

As your internet consultant I achieve results by deploying the latest technology, solving problems, and usually both.

As Internet technologies and practices evolve, it’s increasingly difficult to find competent vendors, or the training your team needs to optimize your firm’s online presence. This includes website development, search optimization, social media community management and various digital marketing opportunities. As your Internet Consultant, I’ll help develop your online presence so that all of the elements work together in synergy,  thus achieving ongoing results and perpetual growth. I can train and lead your in-house team, or provide fully managed services by my team. Important areas of focus include:

  • Your digital-internet footprint (it’s size and shape is critical)
  • Mobile friendly websites (you website performing on mobile devices)
  • Social Media (how to deploy G+, Facebook, Twitter, LinkedIn, etc.)
  • Your primary & secondary keyword matrix (there is a science to it!)
  • SEO (Search Engine Optimization)
  • Local Search (ranking on Google & Bing maps)
  • Growing reviews (the secret sauce)
  • Technology selection (web & email tech, server side and local)
  • WordPress, Drupal, or other? (selecting the right platform)
  • BlackHat vs. WhiteHat (even the good guys make costly mistakes)
  • Pay-Per-Click (do you know how much you’re really paying per click?)
  • Social Media Marketing (yes, it works!)
  • Server logs and statistical analysis (a wealth of info often overlooked)
  • Reputation monitoring (know what they’re saying about your brand?)
  • Eval & training your in-house team (getting a second opinion)
  • Ecommerce (is a 24/7 Internet storefront right for you?)
  • Copy writing (unique & relevant copy for your Internet Footprint)
  • Search engine warfare (winning in an extreme competitive situation)
  • Avoiding costly mistakes (link farms, shills, and the Sand Box)
  • Technology for your non-profit (using civiCRM to grow your org.)

Optimizing and improving any one of these important areas of your internet presence can make a significant improvement. Better yet, as your internet consultant I can insure this entire list is optimally considered and functioning in synergy for your organization. If you have in-house personnel, let’s give them the training they need to be effective. Or if you hire my team you will get the expertise required to develop a dominant internet presence.

Take the first step to getting results that inspire engagement. Request a contact, or fill out my needs analysis form. Let’s purposefully design (or redesign)  your internet presence to achieve lasting and growing results.

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Beyond SEO (Search Optimization)

Search Engine Optimization (SEO) is a term that was once used to describe something done to your website (on site). While on site SEO remains an important part of your ranking scores, there are many other things that go into the modern ranking given by Google, Bing, etc. These other factors include inbound links, but not all inbound links are of equal value. Quality and relevancy are critical factors. I would rather have one good quality link to my website, from a website with content relevant to my own, than 100 links from dubious sources. Inbound links, or sometimes called backlinks, are just the beginning when it comes to SEO.

While traditional SEO remains important, we need to look beyond to a much broader perspective I call your Internet footprint. As your consultant or service provider, I will make sure your website is incredibly on site optimized, as well as part of your overall synergistic strategy. I will show you how to set in place a policy of building good quality inbound links and citations creating powerful and winning search optimization strategy.

Mobile Responsive – your website viewed on the go

With the huge growth in Internet access by mobile devices, businesses must consider how they are being seen and interacted with across many platforms. Website developers have to change the way they are thinking, and start developing for the mobile device first.

Mobile responsive is represented by a website that rearranges itself based on the particular device that is viewing it. This is somewhat different than a plugin or separate application that serves up a scaled down or redesigned version of the website’s content. For example, have a look at this website on your mobile device. Notice how the content is the same as seen on a desktop computer, except it is just presented in a more useful layout with the same graphics re-sized to fit proportionally.

With a mobile responsive website, you get to retain your branding and graphics. And you only need one version of your website sitting on the server serving up your content to what ever device comes calling.

Not every application or need is best served by a mobile responsive website. Some have special needs where a plugin or custom app is the perfect choice. Your Internet Consultant (that’s me) will evaluate your needs and help select the right method to serve up your important content to the growing mobile market.

Request a contact, or get started on your needs analysis form today!

Your internet footprint

Internet footprint: Every place where your website address, business name & address, phone, email and several other unique identifiers exist and can be found and indexed by major search engine spiders. This includes content throughout most of your social media spaces.

Is isn’t long before the accumulation of all this unique identifying information begins to form what I refer to as your Internet Footprint. With a little forethought and strategy this footprint can exist with purpose and have a significant effect on search, social media, local search, branding and more.

One of things Google does very well is to aggregate data from many sources. As you internet consultant I will help to craft a strategy with specific attention to the size, shape and content of your Internet footprint. This is an important foundation in achieving your goals and intentions with your Internet efforts.

Google is not the only reason we care about your Internet footprint. Other information gatherers in both the commercial and government sectors are gathering data about you and your business. So whether we know it or not, regardless if we like it or not, our internet footprint will continue to grow as long as there is an Internet.

Your Internet footprint can work against you too. Many Internet marketing, SEO and reputation management firms use aggressive tactics which ultimately lead to a spammy looking footprint. Growing too fast, use of link farms, and other Black-Hat techniques can severely damage your presence in the eyes of Google, Bing and Yahoo.

If you don’t have a regular attention paid to your presence online, you could be suffering from negative reviews and not know about it. Regardless of how much effort you place in customer service and quality of products or services, someone could write a negative review(s).

I advise and consult on how to turn your Internet footprint into an asset, and get lasting benefits from it’s purposeful and strategic design.

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