Effective ad copy engages and converts
Is your website filled with platitudes about how great your company is, how experienced you are, and what great service you have? Effective ad copy should talk more about the prospective client’s needs, and how your business fulfills these needs.
The other important aspect to copy writing is the strategic use of your targeted keywords and keyword phrases.
Writing for man, or machine?
When writing for a website we must always consider that one of our targeted audience is Google, Bing and Yahoo (among others) spiders. They come and index your website fairly regularly, and the ad copy should revolve around the keyword matrix.
