Beyond SEO… Now it’s Search Optimization Stratgies (SOS)
My first search experiences date back to search helpers known as Archie and Veronica. By the time InfoSeek, WebCrawler and AltaVista became know to the public, optimization had become my specialty. Now with Google, Bing and Yahoo, SEO isn’t enough. Just ask those who suffer every time Google tweaks their search algorithm! Winning at search optimization requires a more strategic approach.
My strategies are complex, thorough, and totally white hat. We like to hear about search engine shake-ups because it favors organizations who have played by the rules, and built their strategies on broad based foundations. As your Search Optimization Consultant, I will bring you winning strategies designed to have staying power no matter what changes come along.
Where is your website… where is your business?
As search has evolved to recognize searches with a local intent, search engines will deliver results with local solutions. This has given raise to a need for local search strategies. A big part of winning local search optimization is to correctly and thoroughly configure your GMB (Google-my-Business) account.
Google My Business
Google My Business is the latest evolution is Google’s efforts to match searches with a local intent to returns most appropriate to the search. This has evolved to becoming an important tool for businesses. It is where the business publishes it’s hours of operation, methods of payment, address, phone, and much more. It is more than likely that Google will establish a GMB account in your name whether you know it, like it or not. Therefore, it’s important to claim the right to edit and optimize your GMB with accurate and thorough information. My team will do this for you, or train your team in the best methods and practices to claim, manage, optimize and publish your business’s GMB account.