Here are the top 9 reasons to hire Don Powell as your internet consultant in 2015
1. Mobile Responsive Upgrade
New for 2015 is the need to upgrade to a mobile responsive website. As more and more people are using mobile devices to access the internet, it is essential your website performs well on all types of mobile devices. Mobile responsiveness has become a key element in your search rankings. Google has made this fact public, and officially added it as a ranking factor in April 2015.
2. Technical Website and Footprint Audit
Most businesses have accumulated a sizable online presence, but few know of its size and shape. A thorough audit will identify problem areas so that corrective action can be taken, and discover opportunities to exploit. It’s not uncommon to discover a mess of things made over the years by various vendors and the business itself. A technical audit should be done every year or two.
3. Strategic Website Review & Mobile Responsive Upgrade
How long has your website been sitting without updates and upgrades? An old stale website says much about your business. A strategic website review incorporates an evaluation of your business’s core mission, and a review of your clients & prospects. This is to insure your website serves in a way that makes sense and gets results. Since your website is the most important and authoritative document about your business it should play a strategic role in your online presence.
4. Social Media Strategy
Having a Facebook is not a strategy. All to often businesses end up using their social media as another platitude rich advertisement platform, or as a customer service portal. Neither will generate the buzz you seek or deserve. I will help create an effective social media strategy that your team can own and operate, or my team can be your Community Manager and operate your social media on your behalf.
5. Growing your Internet Footprint
Regular expansion of inbound links, citations and reviews will leave your competitors in the dust. This is the elusive magic sauce, but it must be done using “whitehat” techniques. All too often well intentioned Internet marketers engage in practices that are harmful due to inadvertent “blackhat” techniques. As your internet consultant I will make sure your Internet footprint is a state of perpetual growth using safe practices.
6. Statistical and Operational Review
An effective forward thinking strategy or practice involving the Internet must include complete understanding of your digital history and command of the present in terms of your website server statistics, social media mentions, and overall business history. My research and analysis tools often uncover nuggets of gold presenting opportunities which have been hiding in plain sight if you only knew how to find them. I also often uncover problems, inaccuracies and errors that sometimes are inhibiting your business in ways you never knew.
7. Social Media Monitoring
Knowing what’s being said about you and your business in social media is very important. A negative review left without rebuttal or response will fester like an infected wound, and glowing happy mentions are opportunities not to be ignored. As your Internet consultant or Community Manager I will make sure problems and opportunities are addressed immediately.
8. We are Team Players
You may have a good relationship with your digital vendors, or employ in-house personnel to manage your website, digital marketing and social media. Having an outside expert come in and evaluate their job performance and critique their work can be a recipe for trouble. My approach is to engage and support your team, to empower them with new information and techniques to help them be more effective. If they are truly deficient beyond reasonable measure, I will subtly report this back to the executive (he or she who hired me).
9. Accurate Google Ranking Analysis and Monitoring
Just because you see your website ranking well doesn’t mean everybody else sees the same results. The fact is that Google serves up customized results, and your searching history will effect the results you see. I will give you an truly unbiased appraisal, and set up ongoing monitoring with accurate results.
Written by Don Powell